The posters that appeared on Thursday morning in several Bosnian cities, drawing attention with a map of what seemed to be divided territory of Bosnia and Herzegovina, were actually a part of guerilla marketing campaign, the activists of the Karton revolucija (Cardboard Revolution) youth movement explained later the same day.

“We are taking the responsibility for pasting the posters on the division of Bosnia and Herzegovina in Brcko, Bijeljina and Tuzla. We drew attention through guerilla marketing and proved how intoxicated society we are, and now we are asking the media and people if they support our stance,” they said in an Instagram post.

The poster showed a map of Bosnia divided along the line stretching from its north to the south, with caption written both in Latin and Cyrillic alphabet that says: “A division we are fighting for.”

Tuzla, Bijeljina, Brcko wake up to posters of Bosnia divided

Although it gave a hint to the many it referred to the historic Cvetkovic-Macek agreement on internal division in the Kingdom of Yugoslavia, the activists explained it was nothing more than the route of the pan-European corridor 5c passing through Bosnia and Herzegovina, connecting its north and south.

Tuzla Canton police took measures and removed the posters, informing the competent institutions about the event.

In the video they posted on their Instagram account, two activists explain how they managed to get the attention of the whole region and reveal the way the whole country is thinking.

They accused politicians of looking towards the past instead of the future, and intoxicating the people in this way.

“You see new wars, division of Bosnia between Serbia and Croatia, right? You see the captions in Cyrillic alphabet and conclude that they were put up by the Serbs! You see Tuzla that is betraying Bosnia and Herzegovina! And Bijeljina that is betraying the Serbship! This is what you see. Well, the line that we drew is a highway, the Corridor 5c, the generational project,” they said, adding that the line on the posters is the highway that millions of tourists from Central Europe will pass on their way to the Adriatic.

They said they advocate this kind of division and that there are like-minded people across the country who would vote for this “division.”