United Media (UM) said on Friday it is launching daily newspaper Nova in Serbia with a responsible editorial concept and true and checked information, as an alternative to the current situation with print media in the country.

“We believe that Serbia readers need a reliable daily since the market is burdened with tabloids often abused in politics. Nova will be objective but uncompromised in reporting on all important issues in the country,” UM said in the statement.

The daily will be available on stands six days a week – from Monday to Friday on 24 pages and with a 32-page weekend edition on Saturday.

“United Media is a proud owner of the Danas daily, recognisable by its professional and independent journalism, and we believe Nova will have the same important role in the public and cultural life in Serbia,” the statement said.

As a leading media company in South-Eastern Europe, with 45 TV channels, 15 websites, magazines and radio stations, United Media continues to produce the best possible media content for over 20 markets.

N1 TV and website, Nova S and nova.rs website, Sport Klub, Brainz science channel, children’s TVs Pikaboo and Vavoom, Grand Production, IDJ music channel, Cinemania, Hunting and Fishing channel all operate as the part of United Media in Serbia.