Success at the World Cup will further position BiH as an attractive tourist destination

They emphasized that major sporting achievements always serve as strong promotion for a country.

''When a national team achieves notable results on the global stage, the international visibility of Bosnia and Herzegovina increases, along with interest in the destination itself. Sport is one of tourism's strongest ambassadors because it evokes emotions, creates a positive image of a country, and motivates people to visit,'' the Tourism Board told FENA.

They added that interest in Bosnia and Herzegovina has been steadily growing for years, and events like this further contribute to promoting the country.

They are already noticing increased media attention and growing interest on digital platforms, which is often the first step toward actual tourist arrivals.

''We expect that the impact of the national team's success will become even more evident in the coming period through increased inquiries from tour operators and individual travelers,'' the Sarajevo Canton Tourism Board stated.

They expect the strongest additional interest to come from markets where Bosnia and Herzegovina is already well recognized, such as the United States, Germany, Austria, Slovenia, Croatia, Serbia, and the Scandinavian countries.

In addition, they see significant potential in Middle Eastern markets, particularly in countries from which they are already recording a large number of arrivals.

''The national team’s success could also help open new markets, as global sporting events reach audiences worldwide and provide an opportunity for Bosnia and Herzegovina to be recognized not only as a country of sport, but also as an attractive tourist destination,'' the Tourism Board concluded.