United Group (UG), Southeast Europe’s leading telecommunications and media services provider, said it is pleased to announce the successful approval of its 2040 net-zero target by the Science Based Targets initiative (SBTi).

Operating within United Group in Serbia is the SBB company and its EON and Total TV services, the biggest integrated online and TV retail platform in Shoppster, while media content is broadcast by television stations and portals N1, Nova S and Sport Klub, it added.

The company’s commitment to environmental sustainability aligns with a science-based approach, emphasizing the urgency of mitigating climate change. United Group’s near-term and long-term targets were also validated by SBTi, reinforcing the company’s commitment to continuous improvement in its sustainability efforts, said UG in a press release.

Science-based targets, as recognized by SBTi, provide a robust framework for companies to navigate their path towards GHG emissions reduction, ensuring alignment with the latest climate science and the goals of the Paris Agreement. It added that these targets aim to limit global warming to 1.5°C above pre-industrial levels, preventing the worst impacts of climate change and fostering resilient, sustainable business practices.

Miriam Di Traglia, Executive Director of Compliance, Risk & Sustainability, said: “This external validation underscores the robustness of United Group’s environmental goals at a time when urgent climate action is paramount. Recognizing our responsibility to lead by example, we are dedicated to reducing our emissions while simultaneously catalyzing transformative change across industries. Leveraging the power of digitalization, especially with the opportunities presented by 5G technology, we strive to enable and accelerate broader industry reductions, ensuring a collective and impactful contribution to the global effort against climate change.”

United Group’s validated science-based targets are outlined below:

• Overall Net-Zero Target

United Group B.V commits to reach net-zero greenhouse gas emissions across the value chain by 2040.

• Long-Term Targets

United Group commits to maintaining at least 90% absolute scope 1 and 2 emission reductions from 2030 to 2040, the 2020 base year. United Group commits to reduce absolute scope 3 GHG emissions covering purchased goods and services, capital goods and fuel- and energy-related activities 90% by 2040 from a 2022 base year.

More details on our targets are available by visiting the SBTi website and searching for United Group B.V., said the press release.