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EU launches "A Plan That Gets Us Moving" to accelerate Bosnia’s European path

author
N1 Sarajevo
25. feb. 2026. 11:00
Delegacija EU u BiH
N1

The European Union in Bosnia and Herzegovina has officially launched "A Plan That Gets Us Moving," a public information campaign designed to clarify the country’s Reform Agenda and the EU Growth Plan. The initiative aims to explain the direct impact of these frameworks on citizens, businesses, and the nation’s future stability.

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The campaign emphasizes that implementing specific reforms can lead to tangible improvements in daily life, including enhanced public services, more efficient institutions, new employment opportunities, and a more dynamic economy. However, the EU notes that these benefits depend entirely on timely action by Bosnia and Herzegovina’s authorities.

The roadmap for progress

The EU Growth Plan for the Western Balkans serves as a roadmap to align regional economies with the European Union. In accordance with this plan, local authorities have adopted a Reform Agenda featuring 113 concrete steps aligned with EU membership priorities.

To support these advancements, the European Union has made available up to €976.6 million (approximately 1,910,064,000 KM) in financial support. these funds are intended to strengthen the business environment and foster new investments, provided the reform steps are met.

A call for decisive action

Ambassador Luigi Soreca, Head of the EU Delegation and EU Special Representative in Bosnia and Herzegovina, highlighted the importance of the moment:

"The Reform Agenda offers Bosnia and Herzegovina a real opportunity to move closer to the European Union and to deliver visible improvements in people’s everyday lives. This campaign is about explaining clearly what is at stake, the benefits of reform as well as the opportunities which will be missed if there is no action. 'Plan koji nas pokrece' sends a clear message: EU support is ready, the benefits are real, but progress depends on action now by Bosnia and Herzegovina’s authorities."

By connecting each reform step to visible results, the campaign underscores that effective action by the authorities is essential. It further invites the public and the business sector to remain informed and monitor the progress of these reforms.

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