United Group, the leading provider of telecommunications services and media in Southeast Europe, announced today that it has committed to setting an emission reduction target based on the Science-Based Targets initiative (SBTi), a project that aims to encourage corporate climate action for a low-carbon economy.

With a letter of commitment, Dutch-based United Group has joined the global ranks of more than 1,000 other leading companies that have pledged to work with science-based targets to reduce their emissions in line with climate science.

„Signing up to the Science Based Targets initiative demonstrates United Group’s continued dedication to being a responsible company. This is a natural step on our journey to play a more active role in creating a more sustainable world,“ United Group Chief Executive Victoriya Boklag said.

„Joining the initiative is an opportunity for us to provide an example to all our stakeholders and do what we do best – innovate, collaborate, and drive efficiencies to effect change everywhere United Group operates,“ Boklag added.

United Group now has 24 months to develop a target, submit it for validation to SBTi, and publish the approved target.

SBTi is a global initiative that supports companies in establishing greenhouse gas reduction targets based on the latest climate science and the goals of the Paris Agreement. Science-based targets show companies how much and how quickly they need to reduce their greenhouse gas emissions to prevent the worst effects of climate change.

The initiative is a global collaboration between CDP, the World Resources Institute, World Wide Fund for Nature and the United Nations Global Compact.
In Serbia, United Group operates SBB companies and its services of EON and Total TV; broadcasts N1 nad Nova S and Sports Club TVs, nova.rs and N1 websites.

Wishing that Serbia has a cleaner life, SBB Foundation has started cleaning cities in Serbia in 2015. It has affected plastic bags’ use during a two-year campaign and organised the ecological shows in kindergartens across the country for more than 30,000 children.

It donated 23 children playgrounds, about 40,000 Eco Ceger (eco carrier) were distributed, with the idea that the values shared by the United Groups were transferred to children to learn to maintain better environmental habits.

The last in a series of the SBB Foundation was a planting of 150 plants in Belgrade.

Operating in the telecommunications and media sectors, United Group combines the leading operators and best content producers in Southeast Europe. It is active in eight countries in the region and has operations in the Netherlands, Switzerland and Luxemburg.

United Group has approximately 11 million users and employs more than 12,500 people.