A fresh boycott of shops across Bosnia and Herzegovina in response to soaring prices has been announced for Friday, 14 February, with citizens once again urged to refrain from making any purchases.

This marks the third consecutive Friday of consumer boycotts in BiH, with organisers encouraging people to be more mindful of their spending on other days, avoid buying perishable goods, steer clear of products that have seen the sharpest price increases, purchase only essential groceries, and completely abstain from shopping on Friday.

The informal citizens’ group “BOJkot.ba,” which launched the movement via social media, stated that Friday was deliberately chosen once more as it has become widely recognised by the majority of Bosnia and Herzegovina’s population as the designated day of total boycott.

They also responded to calls for extending the boycott over multiple days, explaining that “a two-day or prolonged boycott at this stage would place undue pressure on individuals who are still adjusting to the initiative.”

“We do not want those who, due to various factors—such as the nature of their work, lifestyle, health issues, or age—shop in a particular way to feel compelled to abandon the effort altogether. Overburdening people or being overly ambitious could ultimately undermine the initiative,” they wrote on their Facebook page, “BoJkot.ba,” while also expressing their support for individuals who opt for an extended boycott.

The movement has also gained backing from Ferida Kulovic, president of the consumer association “Potrosac” from Kakanj, who believes the boycott has already begun to yield positive results.

According to Kulovic, the campaign has prompted responses from both the authorities and retailers.

She pointed to a new initiative by the FBiH government aimed at reducing and capping prices, as well as various “discount campaigns” launched by some shops, along with increased inspections and stricter price controls.

“Retailers are now more cautious when raising prices, so I believe the campaign has been effective so far and has achieved some results. I also think that, at present, a one-day boycott is sufficient, as it has drawn attention to consumer concerns and has already led to some positive changes,” Kulovic said.